If you started a social media marking agency and you need clients to grow your business and you have no network of business owners then what you do to start a B to B business?
That is a problem because if you're starting a B to B business, you're starting a social media marketing agency and you have problems using social media to get clients, do you see the problem with that? It's a little bit like, you are trying to teach someone. How to quit smoking and you're a smoker. Or you haven't done it. So you might think starting an agency, nothing wrong with starting an agency. But I'm saying is, that if you haven't done it, you can't even do it for yourself, how can you do it for other people? I think that's an integrity issue. Assuming you have the expertise, assuming that you can do what you do, when it comes to social media marketing.
And I know, if you're reading this,
maybe you're thinking of using social media to grow your business, to promote your products and services. Let me give you a three-step, step-by-step formula. Three steps is very simple.1- Find out where they are.
2- Find out where your ideal clients hang out.
3- Where are they?
Are they on Linkedin?If you're selling B to B, i
think Linkedin is a very very powerful platform because there are so many businesses on Linkedin.
If you're selling B to C, business to consumer, then maybe Instagram, Facebook, Youtube, Snapchat or Twitter is the way to go.
Whatever it is that you choose but you wanna first of all be very very clear who are your ideal customers. Who are your ideal prospects and where do they hang out? Where are they, out of this vast ocean of internet and this information highway? Where do they spend their time?Figure out first, where are they hanging out? Find out, where are they? You want to get in front of them. When I say get in front of them. One of the worst things that you can do is try to get on all these platforms. you want to just pick one, you've got your Twitter, Facebook, YouTube, Instagram, Linkedin you try to do them all. When you try to do that, you will fail, a hundred percent, because each channel, each platform has its own uniqueness. You need to market to the audience very differently. The way you talk to them is very different. Unless, like me, you've grown to the point. where you have a pretty big team to do all these things, when you're just getting started, just pick one and you focus on that platform, marketing and understanding that platform. And you learn everything you possibly could about that one platform. As you do your marketing, as you create content as you add value, you will learn, you'll get feedback when marketplace is this working, right? Then you can improve from there.
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